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Hey Reader, I just went under contract on my latest project, and I want to share not just the deal - but the powerful lesson it taught me about the power of FREE advertising for your business. Grace here today š Not only is this my most exciting project to date, but this project actually came to ME. How crazy is that? Many of you know how much I push showcasing your real estate business - whether it's social media, a newsletter, an open house or in this case a simple yard sign! So many of us treat our real estate business like itās something we need to keep quiet, when really...we should be talking about it everywhere. Staying silent can mean missing out on deals that couldāve landed right in your inbox. Iām building a triplex and my business partner put a yard sign in the front yard with his business name and phone number. (Pretty simple, right?) Turns out that an agent saw this yard sign and called us about a similar lot being listed just one street behind my current build. And the best part? It was listed alongside a fixer upper. The agent saw the yard sign and figured we would be interested in the listings. A few days later we had both the vacant lot and the fixer upper under contract! Because we were the first ones to hear about it and walk it, there werenāt any other offers for us to compete with. This property is located in a really hip part of town and weāre looking at creating a really cool STR here. Picture a coupleās getaway with a hot tub, sauna, fire pit and more. Weāre still doing our due diligence, but itās been a long time since I have been this excited for a project! So if you are reading this remember that it truly pays to talk about your business. And if youāre not a big fan of social media? Youāve still got options! š” Host an open house at one of your projects and invite family, friends, neighbors, agents, and investors to see with their own two eye what you do. š° Send out a monthly or quarterly newsletter with updates about what you are working on and your vision for your business šŖ§ Post a simple yard sign in your front yard advertising your services and watch as the leads pour in š¤ Join a private community like The WIIRE Community membership One way or another you need to be marketing your business so that you can get deals and opportunities coming to YOU.
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š¤š» We're two full-time real estate investors, podcast hosts with 150K downloads, and co-authors of a BiggerPocketsĀ® bestselling book on self-managing rentals. We started as newbies and now own 40+ doors each⦠and weāre here to make investing feel less intimidating and a lot more fun. Hop on our list for real-talk advice, free networking events, and a peek inside The WIIRE CommunityĀ®, our high-impact membership for women who donāt want to do this alone.
Can you feel that first day of school energy, Reader? The good kind ā when your outfit is on point and your friends are waiting for you and youāre strutting down the hallway like⦠Yeah, we feel it too, Reader. Thatās ācuzā¦. The WIIREĀ® Community is OPEN! š„³ Already know you want to be one of the 2ļøā£5ļøā£ ladies who gets in?! Cool, cool ā here you go, friend! Join now š Why join today? Because when you sign up today, you'll secure one of our 25 open spots at $2,999 ($500 off the $3,499 price)!...
Hey Reader, It's Grace here this week! Popping in to tell you a quick story about how two and a half years ago, I almost lost a deal when my hard money lender started dragging their feet...š I was trying to close on a BRRRR property, and my hard money lender suddenly started dragging their feet. You know that sinking feeling when a deal youāve worked so hard on starts slipping away? Yeah⦠that was me. I had 24 hours to figure it out. So I texted a private money lender Iād been talking to for...
Hey Reader š I recently sold one of my fourplexes (Grace here) and walked away with $93,111 - and yep, itās all thanks to The WIIRE Community. Iām breaking down the numbers and sharing how this deal came together through a connection inside our community š¤ š” Why I Decided to Sell After scaling to 30+ doors in 4 years, my goals shifted: Iām repositioning my portfolio to be easier to manage Iām selling older buildings and SFHs Iām focused on new construction, low-maintenance assets This...